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SS 20 WOMENSWEAR SHOW

JOYFUL LIVING

A hymn of joyful living, the new Spring Summer 2020 collection is shaped from a precious family memory. “It started with a photo on my mother’s mantelpiece of my brother and I on summer holiday in Italy when we were kids in the 1980s.” explains Creative Director Paul Andrew “We are wearing clashing Bermuda prints and smiles. I wanted to bring that feeling of fun and sun-drenched innocence into a modern context with a collection that is physically very light and knowingly bourgeois but which also has tangible depth, substance and care in its construction.”

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The Viva Shoe makes its debut in the Spring Summer 2020 collection. Lovingly re-intrepreted from the house icon Vara - first designed by Salvatore Ferragamo’s daughter Fiamma in 1979 - the new Viva is characterized by a larger bow rendered in the same fabric as the shoe upper.?

The heritage prints re-create the sixteenth-century Fountain of Neptune in Florence, which was recently restored by the support of the Ferragamo family.

DISCOVER
Evan Mock - Hero Fiennes-Tiffin
Evan Mock - Hero Fiennes-Tiffin

Dylan Sprouse
Dylan Sprouse

Pom Klementieff
Pom Klementieff

Tommy Dorfman
Tommy Dorfman

Elizabeth Olsen
Elizabeth Olsen

Rainey Qualley
Rainey Qualley

Alex Fitzalan
Alex Fitzalan

Camila Mendes
Camila Mendes

Lee Ha-Nee
Lee Ha-Nee

Liya Kebede
Liya Kebede

Larsen Thompson
Larsen Thompson

Bryanboy
Bryanboy

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